Let's move forward. Together.

Architect in studio

Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your priorities and concerns. We'll work together to look at the big picture, discuss your vision for the future and help you confidently pursue your life goals.

Adult couple on cell phone

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Arnoldo

    Arnoldo Santiago

    Senior Vice President–Wealth Management

    Market Director

    • image
    • image
    • image
    • AK
    • AL
    • AR
    • AZ
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • HI
    • IA
    • ID
    • IL
    • IN
    • KS
    • KY
    • LA
    • MA
    • MD
    • ME
    • MI
    • MN
    • MO
    • MS
    • MT
    • NC
    • ND
    • NE
    • NH
    • NJ
    • NM
    • NV
    • NY
    • OH
    • OK
    • OR
    • PA
    • PR
    • RI
    • SC
    • SD
    • TN
    • TX
    • UT
    • VA
    • VI
    • VT
    • WA
    • WI
    • WV
    • WY

    Arnoldo is an Associate Market Executive, Senior Vice President and a Portfolio Manager who manages his own investment strategy on a discretionary basis. In his leadership at UBS, he leverages his 28 years of experience in the industry to offer the support and guidance that his Advisors need to grow and serve their clients.

    A graduate of Santa Clara University with a degree in Finance in Commerce and a native of Silicon Valley, Arnoldo currently lives in San Francisco. His passions include the arts, running, golf, wine and volunteering his time to work with underprivileged youth. Arnoldo is part owner of a wine bar restaurant in San Francisco. He is also fluent in Spanish and is a first-generation son of Mexican immigrants.

          555 California Street
          32nd / 33rd / 34th Floor
          San Francisco, CA 94104
          arnoldo.santiago@ubs.com
          Arnoldo Santiago
          555 California Street,San Francisco,CA,94104
        • Barbara

          Barbara Fain

          Director

          Market Supervisory Officer

          • image
          • image
          • image
          • CA

          Barbara serves as the Market Supervisory Officer for the San Francisco Market. She has been with UBS since 2004 and has over 16 years of management experience in the financial industry.

          Throughout her financial career she has held various roles including Operations Manager, Administrative Manager, Associate Market Executive and Client Experience Director.  In her current role as Market Supervisory Officer, Barbara is responsible for managing compliance and business risk, as well as implementation and education of firm policies and procedures across the Market. 

          Barbara enjoys spending time with her family, dabbling in DIY projects and gardening. She is a graduate of Sierra College with a degree in Business Administration and General Science. She holds her Series 3, 7, 66, 9 and 10 securities licenses and is Insurance licensed.

          CA Insurance License # 0M28906

          UBS Insurance Agency License #0512985

                3001 Douglas Boulevard
                Suite 160
                Roseville, CA 95661
                barbara.fain@ubs.com
                Barbara Fain
                3001 Douglas Boulevard,Roseville,CA,95661
              • Megan

                Megan Zhang

                Authorized Officer

                Executive / Team Assistant

                • image
                • image
                • image
                • CA

                Megan Zhang serves as the Executive Team Assistant for the San Francisco Market. With over 13 years of experience supporting senior leadership in fast-paced environments. Known for anticipating executive needs, managing complex calendars and coordinating high-stakes meetings across teams. A trusted partner to the Market Executive, ensuring operational efficiency and maintaining the highest level of discretion and professionalism. Passionate about fostering strong internal relationships and driving seamless execution of strategic priorities.

                Megan holds her series 7 and 66 licenses. She earned a B.A. in Business Marketing from San Francisco State University. On the weekends you’ll find her spending time with family and friends, along with enjoying some Orangetheory Fitness classes.  

                      555 California Street
                      32nd / 33rd / 34th Floor
                      San Francisco, CA 94104
                      megan.zhang@ubs.com
                      Megan Zhang
                      555 California Street,San Francisco,CA,94104

                    Connecting you to the deep resources of UBS

                    By seeing the big picture, we provide access to the global platforms and the financial and intellectual strengths of UBS’s experts in Wealth Management, Asset Management and our Private and Investment Banks.

                    Three generations in apple orchard

                    Turn possibilities into a plan

                    House View Monthly

                    Mountain climbers on peak at sunrise

                    A leading global wealth manager

                    Two brothers. One inheritance.

                    How will their story unfold?

                    Inheritance is about more than money. It’s about navigating family, history and your future. See how two brothers decide what to hold onto, what to let go and how to move forward. 

                    If you’re going through a wealth transfer event like an inheritance, death or divorce, our experienced guidance can help give you more confidence.

                    A leader in wealth management

                    Backed by the strength of our parent company, UBS AG

                    $7 trn

                    UBS Group invested assets
                    As of 12/31/2025

                    51 countries

                    Our global footprint

                    Global leader

                    UBS is a leading and truly global wealth manager

                    Insights

                    This website uses cookies to make sure you get the best experience on our website. You can find more information under the Privacy Statement. You are free to change your cookies' settings in the privacy settings.

                    Go to privacy settings