Let's move forward. Together.

Minneapolis UBS

Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your priorities and concerns. We'll work together to look at the big picture, discuss your vision for the future and help you confidently pursue your life goals.

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Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Bruce Wain

    Bruce Wain

    Executive Director

    Market Director

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    • AL
    • AZ
    • CA
    • CO
    • FL
    • HI
    • IA
    • ID
    • IL
    • MI
    • MN
    • MO
    • MT
    • NC
    • NJ
    • NM
    • NV
    • NY
    • OR
    • PA
    • SD
    • TX
    • UT
    • VA
    • WA
    • WI

    As the Market Director, Bruce is responsible for leading the Financial Advisors and their teams in Minneapolis as well as the Bloomington business. He focuses on partnering with his Advisors and their teams to help them grow their practices, deliver the unparalleled resources of UBS to their clients, and create an outstanding client experience. 

    Bruce grew up in New Jersey, graduated from the United States Naval Academy and went on to earn his MBA from Pepperdine University. Prior to beginning his career in the financial services industry in 1996, he served on active duty as a Naval Supply Officer for 5 years as well as 3 years in the Naval Reserves.

    After 10 years as a Financial Advisor, he took on the Regional Development Officer role with the firm in 2005. Bruce and his family moved to Minneapolis in 2007 when he became the Assistant Branch Manager in the UBS Nicollet Mall office. In 2008 he was recruited by Morgan Stanley where he was a key member of the Complex management team for 5 years. After spending a year and a half as the Branch Manager of the Ameriprise office in Edina, MN, Bruce came back to UBS as the Assistant Market Head of the Minnesota – Northern Planes Market. He assumed the role of Complex Director for the Minneapolis-Bloomington Complex in August of 2021.

     He and his wife, Michiko, live in Plymouth, MN with their teenage son, Alex.

          80 South 8th Street
          Suite 2900
          Minneapolis, MN 55402
        • Kara Goetz

          Kara Goetz

          Associate Director

          Admin Manager

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          • AZ
          • CA
          • FL
          • IL
          • MN
          • ND
          • SD
          • WI
          • WY

          Kara recently joined UBS as an Administrative Manager for the Minnesota-Northern Plains Market.  She leads our Minneapolis and Bloomington team of client service and support associates, partnering as a coach and mentor.

          Kara has spent most of her professional career in the financial services industry.  Beginning at Dean Witter Reynolds in 1986, she has held several roles over the years in management, supervision, compliance surveillance, and client service.   Residing in Eagan with husband Richard, she enjoys traveling, art, hiking, gardening, and spending time with her family and friends.  Kara holds several security licenses (Series 7, 9, 10, 24, 63, 66) along with a Minnesota life and health insurance license.

                80 South 8th Street
                Suite 2900
                Minneapolis, MN 55402
              • Maria R.. Herfindahl

                Maria R. Herfindahl

                Branch Office Administrator

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                  Maria is the Branch Office Administrator for both the Minneapolis and Bloomington offices. She is responsible for supporting the branch leadership team, the Financial Advisors, and their teams. Additionally, she oversees the technology infrastructure and day-to- day operations of the offices.  

                  She is a recent graduate of Ave Maria University in Southwest Florida where she received a Bachelor of Arts degree in Marketing with a Minor in Accounting. She resides in Minnetonka with her daughter, Everleigh. Outside of the office she enjoys being outdoors, cooking for her friends and family, spending time with Everleigh, and reading the latest novels.

                    • Ave Maria Univeristy, B.A. in Marketing with a Minor in Accounting
                      80 South 8th Street
                      Suite 2900
                      Minneapolis, MN 55402

                    Connecting you to the deep resources of UBS

                    By seeing the big picture, we provide access to the global platforms and the financial and intellectual strengths of UBS’s experts in Wealth Management, Asset Management and our Private and Investment Banks.

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                    What will your legacy be?
                    It’s never too early to plan ahead. A Legacy strategy can help you gain more control over your financial future and what you leave behind, so you can move forward with confidence.

                    Learn more at ubs.com/wealthway.

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