Lasting relationships

Understanding what matters most to you

Mother Daughter meeting

Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your priorities and concerns. We'll work together to look at the big picture, discuss your vision for the future and help you confidently pursue your life goals.

Young man on a bridge

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Emily

    Emily de la Reguera

    Executive Director

    Market Director

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    • AK
    • AL
    • AR
    • AZ
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • HI
    • IA
    • ID
    • IL
    • IN
    • KS
    • KY
    • LA
    • MA
    • MD
    • ME
    • MI
    • MN
    • MO
    • MS
    • MT
    • NC
    • ND
    • NE
    • NH
    • NJ
    • NM
    • NV
    • NY
    • OH
    • OK
    • OR
    • PA
    • PR
    • RI
    • SC
    • SD
    • TN
    • TX
    • UT
    • VA
    • VI
    • VT
    • WA
    • WI
    • WV
    • WY

    Emily de la Reguera serves as the Market Executive
    for the San Francisco Market. In this capacity, she
    oversees the Private Wealth Management and
    Wealth Management businesses across 16 offices
    in Northern California.


    Prior to her current role, she was the Market Director for the Silicon Valley
    offices at UBS. Having spent 13 years in various roles at UBS, Emily
    leverages her extensive knowledge of the firm to bring the best of UBS to
    our Wealth Advisors and their clients. Emily has also served as Head of Next
    Generation Advisor Development where she was responsible for creating
    and driving UBS's strategy to develop the next generation of financial
    advisors.


    Emily began her career as a member of UBS' Graduate Talent Program
    (GTP) where she rotated through six different business areas of the firm.
    Upon completion of the program, she served as an Associate Product
    Manager for UBS' Securities Backed Lending Group where she helped
    manage UBS' credit line and margin portfolio. She has also worked at
    BlackRock in the Institutional Client Business where she was responsible for
    connecting global counterparts to help deliver congruency in how 200+
    relationship managers represent BlackRock's fixed income capabilities.

    Emily holds a B.A in International Relations from Colgate University and a
    certificate for the Tuck Business Bridge Program from The Tuck School of
    Business at Dartmouth College.

          355 Santana Row
          Suite 2050
          San Jose, CA 95128
          emily.delareguera@ubs.com
          Emily de la Reguera
          355 Santana Row,San Jose,CA,95128
        • Carrie

          Carrie Scaletta

          Director

          Admin Manager

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          • CA
          • OH

          Carrie Scaletta is a seasoned Administrative Officer with over 25 years of experience in operations, risk management, and compliance within the financial services industry. Since re‑joining UBS in 2019, she oversees the San Jose, Los Gatos, Palo Alto, and Fresno offices, supporting both Wealth Management and Private Wealth Management teams. Known for her collaborative leadership style, focuses on team development, and fostering an environment where people feel supported. Outside of work, Carrie enjoys spending time with her husband, and their dog, Copper. Whether taking walks or visiting Disney, she values the simple moments that bring joy, connection, and renewal.

                355 Santana Row
                Suite 2050
                San Jose, CA 95128
                carrie.scaletta@ubs.com
                Carrie Scaletta
                355 Santana Row,San Jose,CA,95128
              • Barbara

                Barbara Fain

                Director

                Market Supervisory Officer

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                • CA

                Barbara serves as the Market Supervisory Officer for the San Francisco Market. She has been with UBS since 2004 and has over 16 years of management experience in the financial industry.

                Throughout her financial career she has held various roles including Operations Manager, Administrative Manager, Associate Market Executive and Client Experience Director.  In her current role as Market Supervisory Officer, Barbara is responsible for managing compliance and business risk, as well as implementation and education of firm policies and procedures across the Market. 

                Barbara enjoys spending time with her family, dabbling in DIY projects and gardening. She is a graduate of Sierra College with a degree in Business Administration and General Science. She holds her Series 3, 7, 66, 9 and 10 securities licenses and is Insurance licensed.

                CA Insurance License # 0M28906

                      3001 Douglas Boulevard
                      Suite 160
                      Roseville, CA 95661
                      barbara.fain@ubs.com
                      Barbara Fain
                      3001 Douglas Boulevard,Roseville,CA,95661
                    Three generations in apple orchard

                    Turn possibilities into a plan

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                    A leading global wealth manager

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                    Managing wealth in a changing world

                    Geopolitics, trade and your portfolio

                    In times of heightened uncertainty, who you trust for financial guidance matters more than ever. For over160 years, UBS has helped clients through times of volatility with clarity and resiliency.

                    Get in touch with our team and we’ll help you turn today’s market uncertainty into informed confidence.

                    A leader in wealth management

                    Backed by the strength of our parent company, UBS AG

                    $6.9 trn

                    UBS Group invested assets
                    As of 10/29/2025

                    51 countries

                    Our global footprint

                    Global leader

                    UBS is a leading and truly global wealth manager

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