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Understanding what matters most to you

Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your priorities and concerns. We'll work together to look at the big picture, discuss your vision for the future and help you confidently pursue your life goals.

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How UBS empowers our financial advisors

UBS Advisors are among the top in the industry. They’re backed by a wealth management leader with insights into key global markets and 160 years’ experience providing best-in-class advice and solutions to some of the world’s wealthiest individuals and families.

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Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

Jaspreet "Jesse" Puri

Executive Director

Market Director
View bio Industry recognition
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- HI
- IA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- ND
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- UT
- VA
- WA
- WI
- WY
Jesse currently serves as the branch manager for UBS’ Sherman Oaks, Valencia, and Bakersfield Wealth Management Offices. In his role, Jesse collaborates with financial advisors and support staff to drive business growth and the client experience.

Professional History
Jesse has over 15 years of experience in the financial services industry. Prior to his current position, Jesse was the Assistant Market Head in the UBS North Texas Market from January 2017 - May 2021, the Administrative Manager in the UBS Plano, Texas Branch from August 2015 - December 2016, and held various operational roles in the UBS Los Angeles Private Wealth Management Branch from July 2010 - August 2015. Before joining UBS, Jesse was a Universal Banker at Citi in 2006.

Education and Personal
Jesse holds an undergraduate degree in Health Administration from California State University, Northridge and a Masters of Business Administration from California State University, Los Angeles. Jesse and his wife Jasleen enjoy hiking, photography, and traveling around the world. They have a 2 year old daughter named Melina. Jesse is an active participant and volunteer with the Sikh Community of Los Angeles.
- Forbes America’s Top Next-Gen (Generation) Wealth Advisors, 2021The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2022, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- UBS Wealth Management Director’s Council, 2025UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.
15260 Ventura Blvd
Suite 1800
Sherman Oaks, CA 91403

jaspreet.puri@ubs.com

Jaspreet "Jesse" Puri

15260 Ventura Blvd,Sherman Oaks,CA,91403

Jaspreet "Jesse" Puri

Executive Director

Market Director
View bio Industry recognition
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- HI
- IA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- ND
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- UT
- VA
- WA
- WI
- WY
Jesse currently serves as the branch manager for UBS’ Sherman Oaks, Valencia, and Bakersfield Wealth Management Offices. In his role, Jesse collaborates with financial advisors and support staff to drive business growth and the client experience.

Professional History
Jesse has over 15 years of experience in the financial services industry. Prior to his current position, Jesse was the Assistant Market Head in the UBS North Texas Market from January 2017 - May 2021, the Administrative Manager in the UBS Plano, Texas Branch from August 2015 - December 2016, and held various operational roles in the UBS Los Angeles Private Wealth Management Branch from July 2010 - August 2015. Before joining UBS, Jesse was a Universal Banker at Citi in 2006.

Education and Personal
Jesse holds an undergraduate degree in Health Administration from California State University, Northridge and a Masters of Business Administration from California State University, Los Angeles. Jesse and his wife Jasleen enjoy hiking, photography, and traveling around the world. They have a 2 year old daughter named Melina. Jesse is an active participant and volunteer with the Sikh Community of Los Angeles.
- Forbes America’s Top Next-Gen (Generation) Wealth Advisors, 2021The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2022, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- UBS Wealth Management Director’s Council, 2025UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.
15260 Ventura Blvd
Suite 1800
Sherman Oaks, CA 91403

jaspreet.puri@ubs.com

Jaspreet "Jesse" Puri

15260 Ventura Blvd,Sherman Oaks,CA,91403

Turn possibilities into a plan

What’s really important to you—today and for the long term? UBS Wealth Way starts with questions and discussions that can help you organize your financial life into three key dimensions: Liquidity—to help provide cash flow for short-term expenses, Longevity—for longer-term needs and Legacy—for needs that go beyond your own.

^{UBS Wealth Way is an approach incorporating Liquidity. Longevity. Legacy. strategies that UBS Financial Services Inc. and our Financial Advisors can use to assist clients in exploring and pursuing their wealth management needs and goals over different time frames. This approach is not a promise or guarantee that wealth, or any financial results, can or will be achieved. All investments involve the risk of loss, including the risk of loss of the entire investment. Time frames may vary. Strategies are subject to individual client goals, objectives and suitability.}

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Texas flood relief

Support and resources

Our UBS Optimus Foundation in the US is directly supporting emergency response, relief and reconstruction activities in Texas through our partnerships with World Central Kitchen and Team Rubicon. You can support these organizations and pool funds, together with Optimus, to increase their ability to support communities in Texas. In addition, any client donation to one of our Optimus partners will receive a 10% match from UBS.

Learn how you can get involved and make an impact through the UBS Optimus Foundation.

^{The UBS Optimus Foundation is a global network of separately organized and regulated, tax-exempt, charitable organizations, founded and managed by UBS, that make grants and other financial contributions to implementing partner organizations aligned with their values and objectives.}

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UBS Group invested assets
As of 12/31/2024

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UBS is a leading and truly global wealth manager