A plan for today, tomorrow and generations to come

Paducah-KY

Working Together

We provide comprehensive wealth management services to clients, using strategies developed according to their individual needs and goals.

We believe that financial success is driven by the ability to understand how decisions we make impact the overall objectives, and our advice is customized based on the desired outcome for each client.

Three people sitting in office

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

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    Ron Bass

    Executive Director

    Market Director

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    • AK
    • AL
    • AR
    • AZ
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • HI
    • IA
    • ID
    • IL
    • IN
    • KS
    • KY
    • LA
    • MA
    • MD
    • ME
    • MI
    • MN
    • MO
    • MS
    • MT
    • NC
    • ND
    • NE
    • NH
    • NJ
    • NM
    • NV
    • NY
    • OH
    • OK
    • OR
    • PA
    • PR
    • RI
    • SC
    • SD
    • TN
    • TX
    • UT
    • VA
    • VI
    • VT
    • WA
    • WI
    • WV
    • WY

          500 N Hurstbourne Pkwy
          Suite 300
          Louisville, KY 40222
          ron.bass@ubs.com
          Ron Bass
          500 N Hurstbourne Pkwy,Louisville,KY,40222

        Defining your priorities. Pursuing what matters.

        Our experience and structured planning process drives a comprehensive financial plan and customized investment strategies. Depending on where you are in your life and the priorities that matter most, our planning conversations may focus on liquidity management, your cash flow needs, asset replacement solutions such as insurance, estate planning strategies, or tax and legal structures such as trusts and philanthropic vehicles.

        Three generations in apple orchard

        Turn possibilities into a plan

        House View Monthly

        Mountain climbers on peak at sunrise

        A leading global wealth manager

        Texas

        Texas flood relief

        Support and resources

        Our UBS Optimus Foundation in the US is directly supporting emergency response, relief and reconstruction activities in Texas through our partnerships with World Central Kitchen and Team Rubicon. You can support these organizations and pool funds, together with Optimus, to increase their ability to support communities in Texas. In addition, any client donation to one of our Optimus partners will receive a 10% match from UBS.

        Learn how you can get involved and make an impact through the UBS Optimus Foundation.

        The UBS Optimus Foundation is a global network of separately organized and regulated, tax-exempt, charitable organizations, founded and managed by UBS, that make grants and other financial contributions to implementing partner organizations aligned with their values and objectives.

        A leader in wealth management

        Backed by the strength of our parent company, UBS AG

        $6 trn

        UBS Group invested assets
        As of 12/31/2024

        51 countries

        Our global footprint

        Global leader

        UBS is a leading and truly global wealth manager

        Insights

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