Let's move forward. Together.

Located just a few blocks from Grand Central Terminal in Midtown Manhattan, the Park Avenue Market provides global perspective for clients with sophisticated financial needs. Our team of Financial Advisors, Wealth Management Bankers and Wealth Planning Analysts distinguish themselves not only with decades of broad-based financial experience, but also with exceptional service.

We believe that the best experience begins with the right Financial Advisor. That's why our market leadership team works with our Financial Advisors to create a supportive culture – one that fosters integrity, challenge and collaboration. Our Financial Advisors are consistently recognized as industry leaders and innovators. With access to unparalleled global resources and industry-leading research, they are strongly positioned to help clients pursue their ultimate goals.

Two women in office

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

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    Daniel Shepler

    Managing Director

    Market Director

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    • AL
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    • CT
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    • FL
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    • IN
    • MA
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    • NJ
    • NY
    • OK
    • OR
    • PA
    • SD
    • UT
    • VA
    • VT

          299 Park Avenue
          8th, 9th, 11th Floors
          New York, NY 10171
          daniel.shepler@ubs.com
          Daniel Shepler
          299 Park Avenue,New York,NY,10171
        • Ashleigh

          Ashleigh Barr

          Director

          Admin Manager

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          • NY

          Ashleigh Alamo is a Director and Market Administrative Officer serving the NYC Central Market of UBS Financial Services.  Prior to her current role, Ashleigh was the Complex Administrative Manager (2015-2016), the Business Risk Specialist (2013-2015), and served as the Branch Office Administrator/Executive Assistant (2009-2013). 

          Ashleigh holds her BA in Communications from State University of New York College at Oneonta.  She maintains her Series 7, 63, 9, 10, and 3 securities licenses as well as the New York Life and Health licenses.  Ashleigh currently resides in New York City.  In her free time, she enjoys CrossFit and spending time with her friends and family.

                299 Park Avenue
                New York, NY 10171
                ashleigh.alamo@ubs.com
                Ashleigh Barr
                299 Park Avenue,New York,NY,10171
              • Stephen

                Stephen Bannon

                Executive Director

                Associate Market Executive

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                Stephen joins the NYC Central Market as an Assistant Market Head - tasked with developing business strategy while working with internal and external partners to deliver tools and resources that Advisors (and their teams) need to best grow their business and serve their clients.

                Stephen returns to UBS after spending 2.5 years at Merrill as a Sales Manager in New Jersey.  Prior to his most recent experience, Stephen was with UBS for 5 years, originally joining as a Financial Advisor in the Wealth Advice Center in 2014 and then joining the WMA Training and Development team as the Lead Trainer and Team Integration Specialist for our Next Generation Programs in the Northeast and Private Wealth Management.  Prior to joining UBS in 2014, Stephen worked with Merrill Lynch for 4 years as an Advisor in Hopewell, NJ and Toms River, NJ.

                Stephen earned his BS in Business Management from the University of Central Florida in Orlando, FL.  He holds the Series 7, 66, 9 and 10, has earned his CRPC & AWMA designations, and continues to pursue further designations in support of his professional development.

                Stephen strives to stay active through participating in exercise and sports, loves to travel, and is open to every opportunity to explore new places alongside his wife of 6 years, Christine.  They have two beautiful children Lilliana (3) and Liam (1) and reside in Middletown, NJ.

                      299 Park Avenue
                      New York, NY 10017
                      stephen.bannon@ubs.com
                      Stephen Bannon
                      299 Park Avenue,New York,NY,10017
                    • Chris

                      Christopher Smith

                      Director

                      Supervisory Officer

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                      Chris Smith is a Director and Market Supervisory Officer for the NYC Central Market.

                      Chris leads a team of Supervisory Officers who ensure that all compliance, legal, and regulatory matters for the entire market are adhered to.   

                      He has had various supervisory and operational manager roles with UBS and Merrill Lynch.

                      Chris earned his BS in Business Administration from the University of Scranton. He is FINRA registered and holds Series 3, 4, 7. 24. 53, 63 & 65 as well as the New York Life and Health insurance licenses.

                      Chris currently resides in Manhattan. In his free time he enjoys traveling, exercise, and spending time with his family.

                            299 Park Avenue
                            New York, NY 10017
                            christopher.c.smith@ubs.com
                            Christopher Smith
                            299 Park Avenue,New York,NY,10017
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                            Lauren Castan

                            Director

                            Admin Manager

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                            • AL
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                            • MA
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                            • MI
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                            • NE
                            • NH
                            • NJ
                            • NY
                            • OK
                            • OR
                            • PA
                            • SD
                            • UT
                            • VT

                                  299 Park Avenue
                                  New York, NY 10017
                                  lauren.castan@ubs.com
                                  Lauren Castan
                                  299 Park Avenue,New York,NY,10017
                                • Leland Harris

                                  Leland Harris

                                  Director

                                  Admin Manager

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                                  • AL
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                                  • DC
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                                  • IN
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                                  • NE
                                  • NH
                                  • NJ
                                  • NY
                                  • OK
                                  • OR
                                  • PA
                                  • SD
                                  • UT
                                  • VT

                                        299 Park Avenue
                                        New York, NY 10017
                                        leland.harris@ubs.com
                                        Leland Harris
                                        299 Park Avenue,New York,NY,10017
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                                        Fe Bataller-Hall

                                        Director

                                        Supervisory Officer

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                                        • AK
                                        • AL
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                                        • CO
                                        • CT
                                        • DC
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                                        • FL
                                        • GA
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                                        • IA
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                                        • KS
                                        • KY
                                        • LA
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                                        Fe Bataller-Hall is Director and Market Supervisory Officer for the NYC Central Market, GWM Americas. Fe leads a team of Supervisory Officers who ensure that all compliance, legal and regulatory matters for the entire Market are communicated and implemented.

                                        In 1988, Fe joined the Rotan Mosle branch of PaineWebber Inc., now UBS Financial Services, in New York City as a New Accounts Clerk. She has performed various roles, such as Branch Technology Liaison, Sales Assistant and Branch Office Assistant. She was offered the role of Compliance Officer in 1997 and continued to develop as Market Supervisory Officer.

                                        Fe holds a Bachelor’s Degree in Commerce, major in Accounting from University of the Cordilleras in the Philippines. She currently resides in Pennsylvania with her husband Gareth. Fe enjoys gardening and volunteering for church and local community groups.

                                              299 Park Avenue
                                              New York, NY 10017
                                              fe.batallerhall@ubs.com
                                              Fe Bataller-Hall
                                              299 Park Avenue,New York,NY,10017
                                            • Carolyn

                                              Carolyn Forman

                                              Director

                                              Supervisory Officer

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                                              • AK
                                              • AL
                                              • AR
                                              • AZ
                                              • CA
                                              • CO
                                              • CT
                                              • DC
                                              • DE
                                              • FL
                                              • GA
                                              • HI
                                              • IA
                                              • ID
                                              • IL
                                              • IN
                                              • KS
                                              • KY
                                              • LA
                                              • MA
                                              • MD
                                              • ME
                                              • MI
                                              • MN
                                              • MO
                                              • MS
                                              • MT
                                              • NC
                                              • ND
                                              • NE
                                              • NH
                                              • NJ
                                              • NM
                                              • NV
                                              • NY
                                              • OH
                                              • OK
                                              • OR
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                                              • PR
                                              • RI
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                                              • TN
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                                              • UT
                                              • VA
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                                              • VT
                                              • WA
                                              • WI
                                              • WV
                                              • WY

                                              Carolyn started in the industry in the early 80’s at Kidder Peabody in Buffalo, NY.  Hired as a Client Service Associate, she was promoted to Operations Manager a short time later.  Having taken time off to get married and raise a family, she returned to the industry as a margin clerk at Prudential Securities.  While at Prudential, she was one of eight employees asked to participate in a manager training program.  Shortly after joining the program Carolyn was promoted to Operations Manager and relocated to Binghamton, NY.  After two years in Binghamton, Carolyn was relocated to Prudential’s Stamford, Connecticut office where she continued to serve as Operations Manager.  In 1998 Carolyn moved to PaineWebber, now UBS, in NYC as Administrative/Compliance manager where she is currently performing duties as a Supervisory Officer in the 299 Park Avenue branch.

                                                    299 Park Avenue
                                                    New York, NY 10017
                                                    carolyn.forman@ubs.com
                                                    Carolyn Forman
                                                    299 Park Avenue,New York,NY,10017
                                                  • Quinn

                                                    Elizabeth Quinn

                                                    Branch Office Administrator

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                                                    Elizabeth Quinn joined the 299 Park Avenue branch as a Branch Office Administrator in September of 2021. She works with all members of the NYC Central Market Management Team and primarily assists with day-to-day administrative tasks. Prior to joining UBS, Elizabeth earned her Bachelors degree in Biology with minors in Chemistry and Mathematics at Saint Michael’s College in Vermont. She currently lives in NYC and enjoys running, traveling, and spending time with family and friends.

                                                          299 Park Avenue
                                                          New York, NY 10017
                                                          elizabeth.quinn@ubs.com
                                                          Elizabeth Quinn
                                                          299 Park Avenue,New York,NY,10017

                                                        A focus on personalized access and service

                                                        Working with diverse clients with specific needs, our team sees it as our top responsibility to understand each aspect of your unique and often complicated financial life.

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                                                        UBS Year Ahead 2025

                                                        Roaring 20s: The next stage

                                                        Our Chief Investment Office (CIO) looks to what awaits investors in the next half of the decade with the 2025 edition of Year Ahead.

                                                        A dramatic change in US politics, Chinese economic stimulus, ongoing geopolitical developments and falling interest rates are all at play. How should you prepare your portfolio? Let’s talk about how you can move confidently forward in the new year and beyond.

                                                        Read the report

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