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Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Catherine

    Catherine Lapadula

    Managing Director

    Market Executive

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    In February of 2023, Catherine was appointed Market Executive of the newest International Market in Florida, now the largest International Market in the Americas for UBS. Prior to that, she was the Market Head of UBSi New York for 16 years where she grew the market tenfold by focusing almost exclusively on the Private Wealth Sector in Latin America, Europe and Asia. She is among one of the longest standing managers in the international arena with over 31 years' experience in Wealth Management, 17 with UBS.

    Catherine brings a unique blend of cross border knowledge, experience and advocacy for Financial Advisors in her role. She is distinct in having experience on both the traditional brokerage platform as well as the Private Bank platform. Subsequent to joining UBS Int'l, she worked at Citigroup Int'l Private Bank for over 12 years in the LatAm Wealth Management Division, in various management and sales positions in New York, Miami and Hong Kong.

    In 2021 she was awarded the prestigious Ed Connolly Award at UBS. She was named in the premier UBS Elevate program which recognizes the top 1% globally in Wealth Management. She was awarded the Power women 2021 Award for Leadership in the Financial Industry (a first for a US woman), the Outstanding Individual of the Year Award for the Citywealth Magic Circle Awards 2022 and has been recognized as one of the Top 20 Offshore Leaders in 2022 by Citywire Magazine.  Catherine has been the recipient of awards such as "Market Head of the Year”, UBS Diversity Award in both 2020 and 2021, has been voted among "Top Ten Branch Managers" on Wall Street Magazine for 2 consecutive years,Top 100 Branch Managers for 5 years running and has served in the UBS Leadership Advisory Council for 6 Years running. She supports various charities such as the Tri-State Diversity Board and No Greater Sacrifice. She is the Ambassador for the Global Visionary’s Perkins School for the Blind and the Executive Sponsor of the UBS US Ability Network.

          787 Seventh Avenue
          787 Tower
          New York, NY 10019
          catherine.lapadula@ubs.com
          Catherine Lapadula
          787 Seventh Avenue,New York,NY,10019
        • Koennig

          Claudia Koenig

          Executive Director

          Associate Market Executive

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          Claudia Koenig is the Associate Market Executive for the Florida International Market and has over 34 years of experience in the financial services industry.  Claudia joined the Florida International market in 2019 following leading Business Management for the International Division of WMUS where she led strategic projects including the creation of the Uruguay Advisory Office. Prior to working in Wealth Management, Claudia was COO for UBS Trustees (Bahamas) and Controller for different UBS business units and entities and was based in New York and Zurich.

          Claudia holds several designations and licenses including the Series 7,66, 9,10, 3 and 27 securities licenses,

          Claudia graduated from the University of St. Gallen, Switzerland with a degree in Finance & Accounting.

                100 SE 2nd Street
                Suite 2500
                Miami, FL 33131
                claudia.koenig@ubs.com
                Claudia Koenig
                100 SE 2nd Street,Miami,FL,33131
              • prats

                Ramon Prats

                First Vice President–Wealth Management

                Sales Manager WMAG

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                Ramon Prats is the Sales Manager for the UBS International Florida Market and has more than 19 years’ experience in Wealth Management with UBS in various roles and locations. He began his career in Banco Popular of Puerto Rico where he worked in the Investment Bank and treasury division for 2 years. Following that, he moved to UBS in Puerto Rico where he joined the Capital Markets division and worked his way up to achieving the position of head trader. He moved to Miami where he served as the Sales Manager for the UBS AG Private Bank Division serving clients in Latin America and Europe . He later was promoted to Sales Manager of the entire UBS International Market covering all South Florida. He holds a major in Finance from Villanova University and holds the series 7, 55, 9, 10, and 66.

                      100 SE 2nd Street
                      Suite 2500
                      Miami, FL 33131
                      ramon.prats@ubs.com
                      Ramon Prats
                      100 SE 2nd Street,Miami,FL,33131
                    • Dayana

                      Dayana Pelaez

                      Associate Director

                      Admin Manager

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                      Dayana was born in Colombia and moved to Miami at 11 years old. She has a
                      bachelor’s degree in Business Administration with a major in finance from Florida
                      International University. She began her career in 2013 as a Client Associate at
                      ARCA Capital Investments and joined UBS Financial Services as a Registered Client
                      Associate in 2015. She worked with a team of financial advisors covering
                      Argentina and Uruguay markets. Her expertise included trade execution,
                      international account opening, client on-boarding and PKR remediations. She also
                      coordinated volunteer events and branch participation for Season of Service.
                      In April 2022, she transitioned to the UBSI processing center as an Assistant
                      Operations Manager while there she approved wire disbursements, trade
                      approvals for all UBS Divisions, and deputized market operations managers
                      throughout UBSI. In April 2023, she transitioned as Administrative Manager for FL
                      International Market and holds FINRA Licenses Series 7, 66, 9 and 10.

                            100 SE 2nd Street
                            Suite 2500
                            Miami, FL 33131
                            dayana.pelaez@ubs.com
                            Dayana Pelaez
                            100 SE 2nd Street,Miami,FL,33131
                          • Clara

                            Clara L. Alicea

                            Director

                            Market Administrative Officer

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                            Clara Alicea is the Market Administrative Officer of the Florida International Market, where she is responsible for leading the administrative management team for the Wealth Management business.  Clara has spent the past 20-years of her career at UBS Financial Services serving various roles in client service, Supervision, Risk Management and Administrative and Operations Management in different areas including the Puerto Rico Trading Desk and the UBS Trust Company of Puerto Rico. 

                            Her responsibilities include the oversight of the Market's supervision, human resources, and administrative functions.  She is also responsible for the leadership and development of the administrative team and support staff; coaching and ensuring the day-to-day operations of the San Juan business runs effectively and efficiently.Clara graduated from the University of Puerto Rico with Bachelor of Science in Finance.  She maintains her Series 6, 7, 9, 10, 66, 24 and 53 securities licenses as well as life, annuities, accident, and health insurance licenses in Puerto Rico.  Clara was born in San Juan and currently resides in Miami.  In her free time, Clara enjoys exercising, Formula 1, and spending time with family and friends.

                                  550 Biltmore Way
                                  Coral Gables, FL 33134
                                  clara.alicea@ubs.com
                                  Clara L. Alicea
                                  550 Biltmore Way,Coral Gables,FL,33134
                                • Samuel

                                  Samuel Maya

                                  Administrative Officer

                                  Assistant Operations Manager

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                                  Sam has over 5 years of experience in international wealth management. Prior to starting in UBS, he worked at StateTrust in operational and compliance roles.

                                  In 2020, Sam started working in UBS as the Assistant Operations Manager in the Downtown Miami office and in that time has been promoted to Operations Manager in Miami and has completed two internships with UBS’ Leveraged Capital Markets fzteam in New York.

                                  Sam holds FINRA series 7, 66, 24, 04 and 10.

                                        100 SE 2nd Street
                                        Suite 2500
                                        Miami, FL 33131
                                        samuel.maya@ubs.com
                                        Samuel Maya
                                        100 SE 2nd Street,Miami,FL,33131
                                      • Yancy

                                        Yancy Ranalli

                                        Director

                                        Market Supervisory Officer

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                                        Yancy Ranalli has been in the financial industry for over 27 years having worked at Lehman Brothers, Barclays Financial, Atlas One Financial, HSBC Private Bank International, Merrill Lynch International and over 6 years at UBS International.

                                        She started at UBS International as the Operations Manager for the Coral Gables complex and since July 2021 she has been working at UBS Miami office as the Market Supervisory Officer (Cross Border).

                                        Her experience through includes working in Operations, Financial Advisor and now handling the day to day compliance and cross border items.

                                        Yancy holds a B.A. in Advertising from the University of Sagrado Corazón in Santurce Puerto Rico. She speaks fluently English, Spanish and conversational Portuguese and holds FINRA SIE, Series 7, Series 9/10, Series 63 licenses.

                                              100 SE 2nd Street
                                              Suite 2500
                                              Miami, FL 33131
                                              yancy.ranalli@ubs.com
                                              Yancy Ranalli
                                              100 SE 2nd Street,Miami,FL,33131
                                            • Hector

                                              Hector Mercado

                                              Director

                                              Market Supervisory Officer

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                                              Hector Mercado has been in the financial industry for over 36 years having worked at EF Hutton, Smith Barney, PaineWebber and UBS. Hector started as a Wire Operator at EF Hutton. Then moved to Operations Manager at PaineWebber Old Town Alexandria Branch until 1999. He started in Puerto Rico as a Financial Advisor from 1999-2006, before moving to Supervision as a Control Officer, then becoming a Complex Admin Manager from 2010 until 2015. He accepted a position in the UBS AG branch located at 701 Brickell Miami as a Market Supervisory Officer, after the closing of the Bank in the US, moved to UBSFSI Miami branch in June 2020 as a Market Supervisory Officer.

                                              Hector speaks fluently English and Spanish. Holds FINRA SIE, Series 7, Series 9/10, Series 63 licenses, also holds Florida Life and Variable Annuity license.

                                                    100 SE 2nd Street
                                                    Suite 2500
                                                    Miami, FL 33131
                                                    hector.mercado@ubs.com
                                                    Hector Mercado
                                                    100 SE 2nd Street,Miami,FL,33131

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