Experience

With over 17 years of experience in the wealth management industry, Andrew Hernandez brings a deep well of expertise and a steadfast commitment to operational excellence in his role as Market Operations Officer at UBS. His career reflects a dynamic blend of client-focused service, strategic leadership, and operational oversight.

Andrew began his journey in financial services as a Financial Advisor, where he developed a strong foundation in client relationship management and financial planning. His ability to navigate complex financial landscapes and deliver tailored solutions quickly earned him recognition and advancement into management roles. Over the years, Andrew has successfully led teams and overseen critical operational and compliance functions, consistently driving efficiency and upholding the highest standards of integrity.

A proud graduate of Texas A&M University, Andrew holds a degree in Agricultural Economics. He grew up in Victoria, Texas, and maintains a strong connection to his hometown and its values, which continue to shape his approach to leadership and service.

Outside of work, Andrew is a passionate supporter of Texas A&M athletics and enjoys an active lifestyle that includes running, biking, cross-training, and golf. He also treasures time spent with his six-year-old daughter, embracing the balance between professional dedication and personal fulfillment.

DeAnna Atkinson is a distinguished Digital Specialist at UBS Financial Services, Inc., serving the Central Texas and Houston Markets. With a strong foundation in digital strategy and technology optimization, DeAnna leads initiatives that enhance advisor efficiency, elevate client engagement, and drive innovation across platforms.

She is known for her proactive leadership in organizing digital consultations, training sessions, and strategic meetings that support business growth and transformation. DeAnna’s expertise spans a wide array of UBS tools and she regularly advises on best practices for leveraging these platforms to streamline operations and improve client service.

Her recent work includes spearheading adoption of GenAI-powered tools and helping teams surface timely CIO and IB research insights with speed and precision. She also plays a key role in transitioning workflows to software, ensuring seamless integration and continuity as legacy systems are retired.

Beyond her technical acumen, DeAnna is deeply committed to collaboration and mentorship, frequently supporting colleagues with biography creation, headshot coordination, and digital onboarding for new team members. Her dedication to excellence and community impact is reflected in her involvement with philanthropic events such as Heart Health Day and Susan G Komen.